failed prettiness

This paraffin block packaging was created by JWT Amsterdam, I think, with good intensions. But often the road to hell is paved with good intentions.

Graphics are beautifully designed - the background is tragic at all. The pictures show the greatest fires in history where a lot of people died and cultural sites were destroyed.

The slogan top it all off: "The Greatest Fires in History. Now in your livingroom!"

So will my house burn down, when I use this product?

This must be a joke...

found on thedieline.com